SIBERIA - A SURVIVAL DICTIONARY

Apocalypse, Without Colors, Back to Earth

Siberia will baptize you in ice and frost. Siberia will burn the word "holod" in your mind.

All the King’s Women

Beijing, Best Wishes

Scarlet neck-ties. Hammers and sickles. Pendulous red curtains. President Hu Jintao summarizing an entire decade in a single speech.

Yes We Ad

Money, Freedom of Speech, Photo Studio

American presidents didn't used to advertise. It all started with Rosser Reeves, the same adman who coined: "Melts in your mouth, not in your hand".

Redemption Through Reading

Prison

For both the crime-fighter and the criminal, a little dose of Don Quixote.

The God of the South Pacific

Religion

The Tanna islanders believe that when Prince Philip steps ashore, mature kava plants will sprout, old people will shed their skins, and a man will be able to take any woman he wants.

COCA-COLA MADE IN COLOMBIA

Best Wishes, Food

Coca Cola. Its formula was one of the best protected trade-secrets in history — that is, until a certain Colombian nearly uncovered the mystery behind its magic.