Lost in the Supermarket - Shelves

Going to the Market

Shelves are divided into three levels. Anything at eye-level will invite impulse shopping. Products placed at hand-level are easy to grab, tricking your brain into thinking the decision is inconsequential. Necessary, basic products and cheaper brands are placed at foot-level; out of sight and touch, because you’re already looking for them. There is one exception: sugary cereal boxes are down low at foot-level to appeal to children’s eyes.

Text: Alba Diez de Ure