Lost in the Supermarket - Carts

Going to the Market

Invented in the 1930s, shopping carts represent the epitome of supermarket shopping, as they allow you to easily accumulate item after item. Supermarket aisles allow exactly enough space for two shopping carts, which creates traffic jams. You’ll be forced to stop and look around, surrounded by colourful, shiny items shouting “Buy me, buy me!” to your inner hoarder.

Text: Alba Diez de Ure