What Indonesia’s economic boom lacks is Indonesians.
Free tastings activate a “reciprocity factor” in your subconscious, making you feel bad if you don’t respond by buying the product, or at least looking at it, after a sample.
In the classified ads of India’s newspapers, you can find a second-hand car, the house of your dreams, a job as a sales manager for a start-up, and/or a new husband or wife.
Ever wonder why they don’t open all the cash registers?
They are whimsical, insistent and impatient, the perfect consumers.
It’s annoying because you already know it, but a 0.99 sign will always represents a much cheaper price at first impression than a 1.00 sign.