Free tastings activate a “reciprocity factor” in your subconscious, making you feel bad if you don’t respond by buying the product, or at least looking at it, after a sample.
Ever wonder why they don’t open all the cash registers?
They are whimsical, insistent and impatient, the perfect consumers.
It’s annoying because you already know it, but a 0.99 sign will always represents a much cheaper price at first impression than a 1.00 sign.
A supermarket is an unlikely place to acquire flowers, but blooms are still usually placed near the main entry.
Think you're safe? This contagious disease was especially and unusually fatal for healthy young adults –nearly half of the 1918 pandemic’s victims were between 20 and 40 years old.