Lorenzo de Rita

Rome

MY COLOR AT COLORS MAGAZINE

When I've arrived at Fabrica at the end of 2005 there were not many colors left to be used on the desk of the Creative Director of Colors Magazine. Many a more illustrious Editor-in-Chief before me used them furiously and with a great sense of art. Tibor Kalmar and Oliviero Toscani for instance, used some of the strongest ones (like the black Queen's Elizabeth's face, or that intense red of the glove of the famous issue #7 on AIDS); Adam Broomberg and Oliver Chanarin used all the range of sensitive colors, like that beautiful light blue of the issue on the mental hospital, or the yellow to paint the wall of the cover of the volunteer's issue; Stefan Ruiz then finished all the pastel tones to tell his stories on photo studios, slums and telenovelas. 

Well, when I arrived at Colors - the magazine had over 60 issues published. So, many tones of color were already finished, leaving the impression that there were no colors left to be used and also not many more stories to tell either... Which is of course is a super odd situation to find yourself in as a new Creative Director of the magazine that talks "about the rest of the world". 

This feeling of visual and spiritual exhaustion of the magazine turned into the fuel to create the only Colors magazine I've been responsible for. We called it COLORS NOTEBOOK. It was an empty magazine (from the cover to the back-cover) with only a short text inviting people who bought or received that copy to fill it with their stories, their dreams, their photos, their writings, their hopes, and their colors. 

That is how Colors - from being a magazine about the rest of the world - became the only the magazine "made by the rest of the World". For once we didn't use our colors to paint the World, but we left the World to use their own colors. The result was over 2.000 Colors Magazines of 1 copy each. 2.000 very unique issues in every sense.

Before the issue was finished and exhibited in the Pompidou in Paris, I had already left Colors. Like it happened many other times in my life.