Vidhi Shah


The only thing worth knowing about Vidhi Shah is her fondness for sarcasm and chocolate cereal. The rest - her career as an advertising copywriter in India, Singapore and Argentina, her stint in Fabrica and Colors magazine in Italy, the eighteen apartments she has moved in the last four years, her childhood in pre-boom India, her midnight Colors blog posts - are mere details.

Currently on a visit back home, she plans to spend her holidays sneaking into little-known groups and clubs in India, and dutifully reporting back to Colors, as part of the blog series 'Underground India'.