MARKETING MANDELA

#85 Going to Market

New bank notes featuring an image of former president, Nelson Mandela went on circulaton on Tuesday, 6 November 2012 The notes feature Nelson Mandela on the front and pictures of the "Big Five" animals on the back. Public awareness campaigns to inform locals of the change were run on television, radio and print media, and also across social-networking platforms. A fitting tribute to one of the greatest struggle icons and subsequently, the first democratically elected president of South Africa