Posing as a lifestyle magazine for the affluent, Colors goes undercover to investigate the social patterns, eating habits and mating practices of the world's wealthiest people. What is wealth? And how do you measure it? Eschewing the traditional methods of economists, Colors proposes toilet paper. And a survey of paper preferences worldwide reveals startling inequalities: while Brits spend £300 a minute on the Andrex luxury brand (the U.K.'s seventh biggest-selling product), Ukrainians began recycling their worthless local currency, the karbovanet, for bathrooms use.