COLORS was established in 1991 under the editorship of Oliviero Toscani and Tibor Kalman, driven by the belief that diversity is positive and all cultures have equal value. It was born as a quarterly magazine distributed internationally in numerous bilingual editions and it was printed until issue n°90 "Football" (2014).

The magazine has received awards from all over the world, such as the 1st Prize in the Art and Entertainment category of the World Press Photo 2010 and the Silver Prize in the 90th edition of the Art Directors Club Awards. Good Magazine has included it in the ranking of the 51 best magazines of all times and the newspaper La Vanguardia have listed it among the most influential cultural magazines on the global scene.